Brand vs non-brand splits that actually distinguish what SEO earned
Configure brand terms once. ReportCue tags every GSC query, GA4 session, and revenue conversion so brand vs non-brand reporting is one filter — not a CSV export.
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Why brand vs non-brand matters in agency reporting
Brand growth is usually driven by other channels — paid, PR, direct. Non-brand is what SEO earns. Without splitting them, SEO impact looks ambiguous when brand traffic grows for unrelated reasons.
Configurable per workspace
Add brand variants and misspellings per workspace. The classifier handles inflections automatically. Updates propagate across every report — historical data is re-classified on save.
Frequently asked questions
How granular is the brand term list?▾
Add as many variants as you want — exact brand name, common misspellings, branded product names, abbreviations. Matching is case-insensitive.
Does this apply to GA4 too?▾
Yes. Brand vs non-brand splits apply to GA4 sessions where the landing query is identifiable (GSC join), to GSC clicks/impressions directly, and to revenue where conversions are attributable to organic.
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Connect Google Search Console, GA4, and SEMrush in under five minutes. White-label per client. Cancel anytime.