How to find striking-distance keywords — the right way
Striking-distance keywords are positions 11–20 with material impression volume. Move them into the top 10 and the ROI is fast. Here's how to find them precisely.
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The exact filter
In GSC Performance: filter by Position is between 10 and 20, sort by Impressions descending, look at the top 20 rows. Those are your opportunities. Anything with under ~500 impressions per period isn't worth a content review unless conversion intent is unusually strong.
What to do with the list
For each striking-distance query, look at the existing landing page. If the page is already strong, fix the on-page (title tag, H1, intent match). If the page is weak or missing, create a dedicated piece. Don't try to rank a generic page on every variant — split into intent-matched pages.
What ReportCue does
Surfaces the striking-distance keyword table in the Keywords view, sorted by opportunity score (impressions × inverse position). Re-runs nightly. No filter setup, no CSV exports.
Frequently asked questions
How long does it take a striking-distance keyword to move?▾
Typical first-page entry from position 12 takes 4-8 weeks after on-page changes if the page is already the right intent match. Shorter for low-competition queries, longer for high-competition.
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