A brand vs non-brand SEO report template that splits the right things
Configure brand terms once. The report classifies every GSC query and GA4 session into branded vs non-branded — and shows the SEO impact on the non-branded side clearly.
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What's split out
GSC clicks + impressions, GA4 organic sessions, conversions, and (where attributable) revenue. Plus rank tracking split by brand vs non-brand keyword tag.
Why this matters
Brand growth is driven by paid + PR + direct. SEO earns non-brand growth. Without this split, SEO impact looks ambiguous when brand traffic moves for unrelated reasons.
Frequently asked questions
Do I have to maintain the brand list?▾
Only when brand variants change. Add new misspellings, sub-brands, or product names as they emerge — historical data re-classifies on save.
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Connect Google Search Console, GA4, and SEMrush in under five minutes. White-label per client. Cancel anytime.