Ranking report
Keyword ranking report template — built for client conversations
Position-bucket movement (top-3, top-10, 11–20, 21–50, 51+), brand vs non-brand splits, country-level tracking. Sourced from SEMrush daily.
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What's on the report
Counts of tracked keywords by position bucket, MoM movement between buckets, top gainers + losers, and brand vs non-brand splits.
Position buckets, not raw movement
Clients care about whether a keyword moved from position 11 into the top 10, not whether it moved from position 11.4 to 10.8. Bucket-based reporting matches client intuition.
Frequently asked questions
How often are positions refreshed?▾
Daily via SEMrush. Lower-cadence (weekly) options available to reduce API usage.
Other reporting templates
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